Givaudan
Marketing · 2022–2023
Naarden, Netherlands
Food × Brands × Business × Technology
Ali Javadizadeh
I connect the dots between food, brands, business, and technology.
Case Studies
Selected Work
About
A point of view.
I've spent years working at the intersection of marketing, strategy, and product — mostly with companies that make, sell, or serve food. The work I find most interesting happens when a cultural shift meets a business model and forces both to change.
I started this site as a place to collect my thinking in public: observations on where consumer behavior is heading, what technology is actually changing, and why some brands feel inevitable while others feel invisible.
This is not a resume. It is a point of view. If something here resonates, I'd love to hear from you.
Currently
What I'm thinking about now
Exploring
How AI is changing the way food brands develop new products and test concepts before they hit shelves.
Reading
Mel Robbins on "The Let Them Theory"
Working
Launching the most efficient B2B2C bakery in the Netherlands.
Thinking
Whether 'convenience' still means the same thing when every service promises to save you time.
Business
Building Tulipro
Tulipro sits at the intersection of food, technology and commercial thinking.
We work across ingredients, machinery and technical marketing — connecting what happens in R&D and production with what actually creates commercial value.
For me, it is also a place to test ideas in the real world: how technical products are positioned, how complex technology is explained simply, and how better marketing can help food businesses grow.